West Virginia Recipe Challenge seeks hopeful food entrepreneurs


West Virginia Recipe Challenge seeks hopeful food entrepreneurs
Registration open for annual contest at State Fair of West Virginia  

INSTITUTE, W.Va. -- Potential food entrepreneurs from across the state will converge at the State Fair of West Virginia on Sunday, Aug. 12, for the seventh annual West Virginia Recipe Challenge. Entrants will compete for over $10,000 in goods and services and a chance to have their specialty food product launched in the marketplace.

An additional category for existing businesses is also part of the contest with a prize package valued at over $2,000.The competition was launched in 2006 by West Virginia State University Extension Service and partnering agencies as a launch pad for emerging entrepreneurs who have dreamed of taking their home-cooked product to the grocery store shelf.                     

“The contest does well in encouraging new business, so we’re very excited for a new round of entries this year,” says Mary Legg-Moses, Rural Business Services Program Coordinator with WVSU Extension Service and coordinator of the event. “This is a great opportunity for the state’s entrepreneurs to receive hands-on assistance in getting their product into the marketplace.”

The challenge consists of two categories: new entrepreneur and existing business. Prizes in the categories differ but include recipe refinement, packaging design, label development, nutritional panel creation, technical assistance, production time in a commercial kitchen, product marketing and more.

The West Virginia Recipe Challenge is a collaboration of WVSU Extension Service, the State Fair of West Virginia, Tamarack and the West Virginia Department of Agriculture.Registration is currently open for the event.

Registration forms, category definitions and more information about the contest are available online at grdi.wvstateu.edu/RecipeChallenge.

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